New social network Tsu shares ad revenue with content creators

If you want to join this new social media platform here is my link getpaiforsharing

New social network Tsu launched with little fanfare on October 14. The social network has had a cash injection of $7 million from Sancus Capital Prive and other investors before launch.

Image: Tsu

The company was founded in 2013 by tech entrepreneurs Sebastian Sobczak, Drew Ginsburg, Thibault Boullenger, and Jonathan Lewin. 

What's Hot on ZDNet

• Microsoft Band is a game changer
• iPad Air 2: Overkill and underwhelming
• Zero Day Weekly: CurrentC hacked, White House breached, APT28 exposed, Verizon shamed
• Drupal warns unless you patched within seven hours, you're hacked

Tsu differentiates itself from Facebook and newcomer Ello because it aims to reward its users. It displays ads and promises to pay its users for contributing and sharing original content.

It also is not precious about who joins its network. If you have a short code, you can join. If you know someone else’s short code (mine is eileenb) you can create your own account on the network.

The premise is simple. The more interesting content you create which gets shared, the more money you make. Early adopters can get in early and take advantage of its relatively clean interface, small set of users, and limited spam.

The follow stats are impressive. After less than 24 hours on the network, I have gathered a few followers and generated several comments and likes from people I did not know. I used hashtags to find and be found. I like the way Tsu works so far.

So what does this mean for business influencers and brands? Tsu keeps 10 percent of the revenue it earns from its ads. It gives the other 90 percent to its content creators and the people that share posts.

Image: Tsu

If you are social and share quality posts you will get paid cash. Tsu works with organic reach. It rewards influencers who publish content and who have lots of friends.

Tsu represents a social monetisation platform for content. You can invite people to join the network. These users will become your “children”. Any people they invite will become their children and your “grandchildren”.

It is a bit like the MLM concept of pyramid selling, however Tsu is all about content. Tsu’s algorithm automatically tracks, measures, and distributes revenue to the appropriate user and their family tree of children and grandchildren.

The network wants you to create your own network and control it. It also wants you to receive revenue for the original content you own and post.

90 percent of revenues are distributed to users. To maintain the platform, Tsu receives 10 percent of revenue. It uses the term “infinite thirds” to describe how it allocates its revenue. Here’s how it works:

From $100 revenue, $90 is shared with users. If four users have shared and re-shared content, the revenue is split like this:

Read this

Facebook: Unethical, untrustworthy, and now downright harmful

• Read more

The original content creator receives 50 percent of the remaining $90; in this case, $45. The first user to share the content gets 33.3 percent (one third) of the original $90 generated. In this case, $29.70.

The second degree user, who shares the re-shared content, receives 11.1 percent (1/3 of 1/3 = 1/9) of the original $90 generated. In this case $9.99. The third user (think your third degree connection) receives 3.70 percent (1/3 of 1/3 of 1/3 = 1/27) of the original $90 generated. In this case $3.33.

Its a very cool way of sharing revenue – surely something that other companies might be interested in copying.

Tsu wants its users to be able to monetise all of their content through sharing. According to Billboard, Tsu founder Sebastian Sobczak says: “Why should anyone commercially benefit from someone else’s image, likeness and work giving no financial return to the owner?”

Will Tsu provide its users with the features that other networks cannot? It certainly seems to have enjoyed significant buzz just one week after launch. Ello, which shot into the news the other week, appears to be slipping in its popularity if Google searches are anything to go by.

Most users who share and like content will not see their Tsu revenue increase by more than a few cents. But brands that produce awe inspiring, buzzy, great content will reap the rewards as their content ripples across the web.

Some users and influencers will make a lot of money. Brands might be able to justify some of their marketing investment. Most users —  who only click to like and share — might find that Tsu is not the super platform they hoped it would be.

But for those who take the time to produce well-crafted, original content, this might be the platform they have been looking for. I will certainly shift my focus away from Facebook to give Tsu some quality social time.

Article Source http://www.zdnet.com/new-social-network-tsu-shares-ad-revenue-with-content-creators-7000034983/

13 Trick Or Treat Rules For Social Marketers

First of all, I agree with Jason Falls that list posts are not the gold standard. However, sometimes the stars line up, and a list just pours out. So this list is the candy that I’m handing out this year, and I appreciate you stopping by the homestead! Since I’m a zombie this year, I’ll be needing your brains for the next few minutes, so hand them over, grab the closest wad of candy, and slow-walk with me through these 13 (insert spooky sound effect) rules of trick-or-treating/social marketing.

It’s okay to pretend, but be true to yourself

Yes, you are dressed up like a WWE superstar; no, you may not DDT your friends. Halloween is an excellent time to play and push some boundaries, but at the end of the day (night), authenticity is still the champion. In social, we often must – or just want to – pretend to be something we’re not. Be true to yourself, your brand, and what you stand for. Because the costume will come off, one way or another. And you really want to have something on underneath.

Have a plan

There are always more houses; there are always many, many more houses. Set the plan, stick to the plan, and execute the plan. There is a law of diminishing returns at play here, and those lights just over the hill might not be worth going for. As social marketers, we love-love-love shiny new lights (and they always seem to be just over the hill, don’t they?). If you decide to climb that just-one-more hill, you’ll absolutely see another one. And another. And another. Remember: your goal is traction, not distraction. Stick to the plan.

Pace yourself

It’s going to be a rough November 1^st if you eat every piece of your candy on October 31^st. Since you’ve been sneaking candy for the past week, you can feel the storm coming. There is a constant temptation for binging in social when the idea, campaign, or creativity hits: create all the stuff, curate all the stuff, post all the stuff. Just remember that whatever engine you start must be maintained, and it’s awful hard to nurture once you’ve run out of juice (Yes, my costume is mixed metaphors this year). Feel your excitement, embrace the adrenaline, but pace yourself. It’s a very, very long way to a finish line. And that candy has to last you 364 more days.

Hit the easy houses first

Every neighborhood has those houses that are must-visits, whether it’s because of the amount of giving or the quality of treats. Every kid knows to hit those homes early. Consider these marks the low-hanging fruit; too often, brands completely overlook them. Hitting up the hard or obscure houses might be a nice mini-hipster challenge, but, at the end of the night, your haul isn’t defined by cool, but by effectiveness. Shoot for the challenge later, but focus on your loyal core first; oftentimes, they are the ones most excited about what’s going on. Don’t sleep on quick wins, and they won’t sleep on you.

Skip the dark houses

It’s an unwritten courtesy rule on Halloween: if the lights are on, the house is fair game; if the lights are off, move along. Consider the lights-policy an opt-in trigger. In social, we are very familiar with opt-ins; we live and die by them. However, many in our audience (those who at one point opted in) are now living in dark houses. Skip them. Have the maximum impact with those who are lit up, and you will see the lights come back on around them. Ultimately, that’s more candy for you, and I know you want more candy.

Don’t talk to strangers

Sure, technically knocking at the door of an unknown house already breaks this rule, but what I teach my kids is a quick “trick-or-treat”, a thank you, and on to the next house. No lingering. October 31st is a bit of an exception, but in life, and in social, it’s a good idea to ignore the strangers. Back in 2010, Josh Galt put this into my head (based off of a Seth Godin post), and it’s been a tactic that I have discussed with most of my clients. Trying to find and converse with strangers is a bad idea if it comes at the expense of your loyal core base. Know your audience, converse with your audience, nurture your audience, and the strangers won’t be strangers for long.

Check your candy

I’m not overly concerned about razorblades in the neighborhood candy, but there is still a wisdom to giving the loot a solid once-over. And as content-curators, we need to do the same. The web is awash with fake news sites, parody pages, and rumor networks, and their viability is directly tied to duping you. Before you click to tweet some sweet link, check that candy out. It just might be sour.

Don’t go rogue

In my neighborhood, we trick-or-treat in groups. But every year, there are runners. These rogue kids (yes, mine have been among them) are cause for much hollering, flashlight sweeping, and stern reminders throughout the night. I usually don’t mind delivering the sternness, but it just feels wrong to reprimand a princess, pirate, or Peppa Pig. Similarly, it is always awkward to watch a brand, which is not a real person, have to apologize like a real person. Remind yourself that, though social can feel very much like an out-of-control party, you still must live with the consequences. Stick with the group, don’t run off on your own, and always have a contingency plan. Going rogue is only one small step from getting lost. And you don’t want to be lost on Halloween (insert another spooky sound effect).

Play by the rules

If the bowl on the front porch says to please only take one candy bar, then just take one candy bar. Why? Because you don’t really need two (or five) (or seven). There are etiquette rules on Halloween; there is trust out there in the streets. Sure, the temptation is present to cross the boundaries, but, in the end, social is not a zero-sum game. The candy bowl is big enough for us all. Treat your network with respect and dignity, and don’t violate trust just for a blip on your analytics report. Honest candy is the most valuable candy, and penny candy is cheap. Don’t be penny candy.

Measure your results

If you really want to master the trick-or-treating game, measurement is key. That might sound a bit hardcore, but knowing optimal start times, routes, preferred costumes, ideal group size, etc. can create efficiencies and increase your ROI exponentially. Now, I’m not suggesting that you ditch the slow walkers or tailor your makeup per house…but I guess that depends on your ultimate objective. In social, segmenting your audience, setting baselines, and establishing measurement around performance is the only way to truly show the impact social has in the customer journey (watch this blog for much more detailed information on this in the near future; it’s really good stuff). Sure, Halloween is a night just for fun and games, but social marketing is not. If you don’t want ghost stories told about your brand, fix your data problems and start measuring social marketing effectively. (Incidentally, SME Digital can totally help you with this; investigate more here.)

Be thankful

Be genuinely thankful to those giving to you. There is no better time than Halloween to practice appreciation, and there is no better channel than social to do the same. Be supremely thankful to anyone who answers the door, opts in, and extends their hand.

Be generous

Be generous. Always. Enough said.

Be safe

It’s a crazy world out there. My hope for you is safety, offline and online, always. Social is a year-round trick-or-treat bonanza. Embrace the fun, the spirit, and the playfulness. Don’t play it safe, but always be safe.

Turns out, I’m a nice zombie this year. So I’m giving your brains back. Use them to add to this list, ask any questions, or share a scary story. The comments section is yours for the taking, tricking, or treating.

 Article Source      http://www.socialmediaexplorer.com/social-media-marketing/13-trick-or-treat-rules-for-social-marketers/

4 Instagram Tools That Help Grow Your Account

Instagram is one of the most powerful, engaging, and fast-growing social media platforms of the year. I’ve written before about it’s click-through rates (and how they compare to Facebook), tips on using Instagram, and a number of other IG-related topics.

But what about tools? With a few carefully selected tools, you can turn casual “brand-awareness Instagramming” into an actual Instagram marketing campaign. Here’s a list of a few Instagram tools that may be worth checking out.

#1 Hootsuite. Already using Hootsuite for scheduling Facebook posts and Tweets? Did you know you can also use it monitor your keywords and hashtags on Instagram? Check out this video and article to start monitoring Instagram activity that’s relevant to your brand. Note: Hootsuite doesn’t allow you to schedule and publish Instagram posts. At this time, there is no free tool that allows this (due, in part, to the fact that Instagram has still not yet created a third-party API to allow for this capability). See below…

#2 Latergramme. This Vancouver-based platform allows you to schedule and publish Instagram posts from your desktop or mobile device. While you can “get started for free,” you’ll have to pay in order to really get value out of this app. It’s also worth noting, Latergramme offers capabilities for agencies (and those who need to add more accounts and account managers).

#3 Iconosquare. This app (formerly known as statigr.am) is another “must” for any business or firm taking the deep dive into serious Instagram marketing. The facts speak for themselves: 87 percent of Interbrand’s top 100 brands use Iconosquare, including Coca-Cola, Gap, Starbucks, Nike, and others. With this Instagram tool, you can monitor statistics on growth and community, track and respond to comments, and more. Iconosquare even offers the option for creating promotional contests.

#4 Regram. This is an essential for any brand with a dedicated fan base. With Regram, you can quickly repost an Instagram originally posted by someone else. This opens up a wonderful opportunity for sharing content from your fans. The Chemex Instagram account serves as a solid example of how this technique can be effectively implemented.

What Instagram Tools Are a Part of Your Kit?

Are there any Instagram marketing tools you wouldn’t be able to do without? What’s your favorite Instagram tool – and why? Let’s share some ideas!

ORIGINAL POST

(Article and body image via Social Media Today | Article image via Instagram Growth/shutterstock)
Article Source http://www.socialmediopolis.com/socialtrax-blog/3004-4-instagram-tools-that-help-grow-your-account

YOU CANNOT MISS THIS!

YOU CANNOT MISS THIS!
If YOU are in the least bit interested in MAKING MONEY ONLINE then do 
yourself a favour and spend a few minutes to watch this short video. That is all I am going to say.
http://nothingbeatsthis.365.pm/

A Tour: Facebook Rolls Out Changes to Ad Sets and Ads

Back in August, Facebook announced that they would soon be making structural changes to campaigns. Those changes are now rolling out!

The purpose of this post is to not only help you understand those changes, but to show you exactly what is happening. In addition to moving things around, there is some new functionality that you need to be aware of.

Facebook is rolling out major changes of ad sets and ads. Here is a screen-by-screen tour...

CLICK TO TWEET

Overview: The Change to Ad Sets and Ads

In the past, the roles of campaigns, ad sets and ads were broken down as follows:

• Campaign: Objective
• Ad Set: Budgeting and Scheduling
• Ad: Creative, Copy, Placement, Targeting and Bidding

Going forward, they will work like this:

• Campaign: Objective
• Ad Set: Budgeting, Scheduling, Placement, Targeting and Bidding
• Ad: Creative and Copy

By making this structural change, advertisers will now be forced to keep all ads within an ad set focused on a single audience. This will help optimization as well as help advertisers make informed decisions about what is working and what isn’t.

Let’s say that you regularly target fans and website visitors with your ads. You should create two ad sets, one for fans and one for website visitors. Then you should create any ad variations within those ad sets.

Beyond the structural changes, I wanted to give you an idea of what all of this looks like. Previously, ad sets looked like this in Power Editor…

Now they look like this (with some variations based on objective)…

Note that the “Estimated Daily Reach” is not currently working. A likely early bug. You’ll see where you can find that in a minute.

Now let’s take a closer look at each section.

Top Bar

At the top of an ad set, you’ll see the following information:

• Name of Ad Set (Click pencil icon to edit)
• Objective (can’t edit from ad set level)
• Status (Active/Inactive)
• Delivery (New/Completed)

Budget & Schedule

You shouldn’t see anything particularly new here. Budgeting and scheduling was set in the ad set previously, so nothing more than a few minor cosmetic changes were made.

If you change to lifetime budgeting, you can take advantage of dayparting and run your ads on particular days or at particular times.

Audience

Here is where the changes really begin. By default, you’ll see that the ad set above is defaulted to be shown to everyone in the United States over the age of 18. Click the “Edit Audience” button and you’ll get a dialog that looks like this…

You’ll be able to edit any of the following:

• Used Saved Target Group
• Custom Audience
• Locations
• Age
• Gender
• More Demographics
• Connections
• Languages
• Interests
• Behaviors
• More Categories

As you can see in the image above, this is where you’ll be able to see the potential audience size — at least temporarily. 

You’ll notice that there isn’t a text box created for Excluded Custom Audiences. It’s still possible, it’s just not overly obvious. This matches the experience in the ad create tool.

Once you select an audience, there’s a drop-down menu to choose and exclude it…

By default, you’ll be targeting “All” connections (those who are and aren’t connected to you). This helps streamline the process. But if you choose the “Advanced Connection Targeting” radio button, you’ll see the following…

There isn’t anything new here, it just may be displayed a little bit differently and in a new location.

Placement

Selecting placement of your advertising looks just as it did before. It’s simply been moved from ad sets to ads.

Just a reminder that “Partner Mobile Apps” refers to the new Facebook Audience Network. If this is selected, your ads will also be shown in participating mobile applications. The previews for those ads will continue to show on the right within the ads view.

You can choose the mobile devices you’d like to target by clicking on the “All Mobile Devices” drop-down…

Optimization & Pricing

This is where the biggest changes were made. Facebook is simplifying the bidding process:

In our ad creation interfaces, we’ll no longer describe the OCPM (optimized CPM) bid type with the term “OCPM”. Instead, we’re describing how Facebook can “Optimize for” your objective. We’ll default to this option in the Ads Create Tool and in Power Editor. The optimization hasn’t changed; we are just describing it more explicitly.

We’re eliminating the multiple objectives (ex: clicks, reach, social and actions) manual bidding option in Power Editor. This will not impact already configured or running ads with this bid type and it will continue to be available through the API. Additionally, for some objectives, we’re offering a new option to “Optimize for” daily unique reach.

Following is what it looks like when you click the “Optimize for” drop-down for an ad set with an objective of Clicks to Website…

As you can see, you’ll have the following options:

• Clicks to Website – RECOMMENDED: We’ll serve your ads to people who are more likely to click from your ads to your website
• Daily unique reach: We’ll serve your ads to people up to once per day
• Clicks: We’ll serve your ads to people who might click on your ad (CPC)
• Impressions: We’ll serve your ads to people as many times as possible (CPM)

So to reiterate Facebook’s quote above, oCPM is not going away — simply the way they label it.

If you use the Clicks to Website objective, you’ll have the following pricing options:

• Get the most website clicks at the best price
• Set the target amount you want to pay per website click

The second option (set the target amount you want to pay…) replaces the former “manual bidding” option that was within Optimization & Pricing before. Note that when you select the “target amount” option, Facebook says the following:

Your ad will be delivered to people who are likely to convert for less than your bid. While this is uncommon, your cost per app engagement may exceed your bid.

The Daily Unique Reach option is Facebook’s entry into frequency bidding. If you’re afraid you’re showing your ad too frequently to users, you can make sure you only show it to users once per day.

Optimization & Pricing Options by Objective

Here’s an overview of the options depending on your objective…

Page Likes

Optimize For:

• Page Likes — RECOMMENDED
• Clicks (CPC)

Pricing:

• Get the most Likes at the best price (Page Likes)
• Set the target amount you want to pay per like (Page Likes)
• Get more clicks at the best price (Clicks)
• Set the max you’re willing to bid per click (Clicks)

Post Engagement

Optimize For:

• Post Engagement — RECOMMENDED
• Daily unique reach
• Clicks (CPC)
• Impressions (CPM)

Pricing:

• Get the most engagements at the best price (Post Engagement)
• Set the target amount you want to pay per post engagement (Post Engagement)
• Set the max you are willing to bid per 1,000 impressions (Daily unique reach)
• Get more clicks at the best price (Clicks)
• Set the max you’re willing to bid per click (Clicks)
• Set the max you’re willing to bid per 1,000 impressions (Impressions)

Clicks to Website

Optimize For:

• Clicks to Website — RECOMMENDED
• Daily unique reach
• Clicks (CPC)
• Impressions (CPM)

Pricing:

• Get the most website clicks at the best price (Clicks to Website)
• Set the target amount you want to pay per website click (Clicks to Website)
• Set the max you are willing to bid per 1,000 impressions (Daily unique reach)
• Get more clicks at the best price (Clicks)
• Set the max you’re willing to bid per click (Clicks)
• Set the max you’re willing to bid per 1,000 impressions (Impressions)

Website Conversions

Optimize For:

• Website Conversions — RECOMMENDED
• Daily unique reach
• Clicks (CPC)
• Impressions (CPM)

Pricing:

• Get the most website conversions at the best price (Website Conversions)
• Set the target amount you want to pay per conversion (Website Conversions)
• Set the max you are willing to bid per 1,000 impressions (Daily unique reach)
• Get more clicks at the best price (Clicks)
• Set the max you’re willing to bid per click (Clicks)
• Set the max you’re willing to bid per 1,000 impressions (Impressions)

Event Responses

Optimize For:

• Event Responses — RECOMMENDED
• Daily unique reach
• Clicks (CPC)
• Impressions (CPM)

Pricing:

• Get the most responses to your event at the best price (Event Responses)
• Set the target amount you want to pay per response to your event (Event Responses)
• Set the max you are willing to bid per 1,000 impressions (Daily unique reach)
• Get more clicks at the best price (Clicks)
• Set the max you’re willing to bid per click (Clicks)
• Set the max you’re willing to bid per 1,000 impressions (Impressions)

Offer Claims

Optimize For:

• Offer Claims — RECOMMENDED
• Clicks (CPC)

Pricing:

• Get the most offer claims at the best price (Offer Claims)
• Set the target amount you want to pay per offer claim (Offer Claims)
• Get more clicks at the best price (Clicks)
• Set the max you’re willing to bid per click (Clicks)

Video Views

Optimize For:

• Video Views — RECOMMENDED
• Daily unique reach

Pricing:

• Get the most video views at the best price (Video Views)
• Set the target amount you want to pay per video view (Video Views)
• Set the max you are willing to bid per 1,000 impressions (Daily unique reach)

Desktop App Engagement

Optimize For:

• Desktop app engagement — RECOMMENDED
• Daily unique reach
• Clicks (CPC)

Pricing:

• Get the most app engagement at the best price (Desktop app engagement)
• Set the target amount you want to pay per app engagement (Desktop app engagement)
• Set the max you are willing to bid per 1,000 impressions (Daily unique reach)
• Get more clicks at the best price (Clicks)
• Set the max you’re willing to bid per click (Clicks)

Desktop App Installs

Optimize For:

• Desktop app installs — RECOMMENDED
• Clicks (CPC)

Pricing:

• Get the most app installs at the best price (Desktop app installs)
• Set the target amount you want to pay per app install (Desktop app installs)
• Get more clicks at the best price (Clicks)
• Set the max you’re willing to bid per click (Clicks)

Mobile App Engagement

Optimize For:

• Clicks — RECOMMENDED (CPC)

Pricing:

• Get more clicks at the best price (Clicks)
• Set the max you’re willing to bid per click (Clicks)

Mobile App Installs

Optimize For:

• Mobile app installs — RECOMMENDED
• Clicks (CPC)

Pricing:

• Get the most app installs at the best price (Mobile app installs)
• Set the target amount you want to pay per app install (Mobile app installs)
• Get more clicks at the best price (Clicks)
• Set the max you’re willing to bid per click (Clicks)

Ads

As you can see above, very little has changed. My guess is that Facebook kept the look and feel the same as before to avoid confusion. Where you’ll no longer be able to make changes at the ad level, Facebook provides a clarifying note.

In the Audience step…

And in Optimization & Pricing…

You have to assume that these will eventually go away as they just take up space right now.

A Few Notes on Changes

Here are a few things you should know…

1. This is a rollout. If you haven’t seen these changes yet, you will soon.

2. The delivery and performance of existence ads will not be affected.

3. You may migrate current campaigns to the new structure.

4. You will not be forced to migrate old campaigns to the new structure until January of 2015.

Article Source http://www.jonloomer.com/2014/10/17/facebook-ad-set-structure-changes/