Tuesday, 9 December 2014

Marketing Day: Google’s Ad Viewability Report

Marketing Day: Google’s Ad Viewability Report, Search Facebook Posts & FTC’s Twitter Discloser Crackdown


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Google’s Report That 56% Of Ads Aren’t Seen Isn’t Shocking & Here’s Why
    Last week, Google released new research on factors that impact ad viewability, which we covered here. There was one particular data point that raised eyebrows: 56.1 percent of impressions served across Google’s display advertising platforms, including the DoubleClick, aren’t viewable. Wow, Google, the company that dominates the display advertising market, just admitted that over half […]
  • Facebook Is Finally Rolling Out The Ability To Search For Posts
    Facebook is finally taking the wraps off the long awaited search-within-posts feature. The company announced today that it will be rolling out the search update for desktop and the iOS mobile app starting this week for English language users in the United States. The announcement comes more than a year after Facebook promised to give […]
  • Navigating The Modern Ad Serving Stack, Part 1: Direct Orders
    Confusion in ad tech abounds, especially around the various forms of ad buying and ad serving. In this series, we shine some light on the fundamentals of modern ad serving, and how each of the buying methods fit into the big picture.
  • Attend SMX West and Supercharge Your Search Marketing Skills for 2015 – Lowest Rates Expire Dec. 19
    You’ve read all of the marketing industry predictions and expected trends for 2015. You’re laying the groundwork for your marketing strategy and planning the budget. Now it’s time to set the course for hyper-speed and leap into action. Make 2015 the year you and your marketing team fine-tune your SEO, SEM, mobile, local and social […]
  • SMBs Should Jump On The Mobile Payments Train In 2015
    2014 has been a big year for mobile payments. With the introduction of Apple Pay, mobile payments are becoming increasingly popular and are receiving more exposure than ever. In the coming year, mobile payments have the opportunity to be a $540B market, according to a report from Thrive Analytics, Changing Landscape of Mobile Payments, with […]
  • Participate In The 10th Annual State Of Search & Digital Marketing Industry Survey
    Take the 10th annual SEMPO State of Search & Digital Marketing survey now for a chance to win an all-access past to SMX West 2015 in San Jose, CA or an iPad 3. All participants will receive a free, advance copy of the findings.
  • Smartphone Market: iPhone Sees Big Sales But Android Share Holds In US
    New monthly smartphone market share figures are out from comScore. The firm says that in the US smartphone penetration has now reached 73 percent. Apple remains the top individual manufacturer, with roughly 42 percent of the market followed by Samsung with 29 percent. Android’s operating system share grew almost a point to 52.3 vs. last quarter. Despite the […]
  • FTC’s First Twitter Disclosure Crackdown Is A Wake-Up Call
    The news that the Federal Trade Commission settled with an advertising agency over an allegedly deceptive Twitter campaign makes it clear that federal regulators are serious about monitoring social media marketing, even on employees’ personal accounts. At issue was Deutsch LA’s marketing on behalf of Sony’s PlayStation Vita in 2012. The agency set up a […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing
Analytics
Blogs & Blogging
Business Issues
Content Marketing
Copywriting, Design & Usability
Display & Contextual Advertising
Domaining
E-Commerce
Email Marketing
General Internet Marketing
Mobile/Local Marketing
Reputation Management
Social Media
Video

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4 comments:

  1. Lohi6 July 2020 at 04:45

    I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  2. sony9 July 2020 at 05:36

    I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  3. suresh10 July 2020 at 03:46

    I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  4. Lohi13 July 2020 at 03:57

    I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete

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