Showing posts with label email marketing. Show all posts
Showing posts with label email marketing. Show all posts

Tuesday, 9 December 2014

FREE eMAIL SWIPES FOR YOU


FREE eMail Swipes For You


Do you get stuck on what to write in your marketing emails?

I am giving away some free email swipes, they are yours to copy and paste or use for inspiration. All you have to do is visit my  Zukul blog. It would be great if you could leave me a comment as well.


To your success,




Sunday, 7 December 2014

Some Free Email Swipes For You



Your FREE Email Swipes

Over the course of the following Blog Post's I'm going to share with you a collection of Emails that I've adapted from my personal Email Swipe File. These emails have been created to help Zukul Members effectively promote their new Zukul Business during Zukul's Launch during September, October and Novemeber.

Launches are a vital time for joining any business - online or offline - particularly from a marketing perspective. It's important that you understand that there is a reletively short window of opportunity available for this particular style of marketing.

However, once you understand it - and use it - it is probably the most effective use of your time during the initial 3-4 months of a Launch.

POINT 1 - People like to hear about "insider or secret" information that will benefit them.
POINT 2 - People want to know they have the best possible position or advantage in joining you NOW !!
POINT 3 - People want to see and hear proof of use or proof of earnings.
POINT 4 - Probably the most effective message you can focus on is......People love Fast Stories.

So with that in mind, you need to create large amounts of Marketing Material; adverts, posts, blogs, video, banners, solo ads.... the list can go on and on....

Then you use the following Email Swipes as a guidline, remembering to adapt them to your own business AND your own personality or experience.

Step 1 - Create your own unique Capture Pages.
Step 2 - Send massive amounts of traffic to these pages.
Step 3 - Set your AutoResponder to send TWO emails EVERYDAY!
Step 4 - Alternatively use a simple spreadsheet to collect email details and manually send these 20 email during the first 10 days, via your own Email provider (Gmail, Yahoo, etc).
Yes it’s AGGRESSIVE Marketing....
that is how Top Recruiters operate, that is how you will maximize your efforts and earn money in EVERY Opportunity that you embark on.
Be sure you use the correct Email PlaceHolders for your particular AutoResponder. If you choose to adapt Zukul's own Email Sequences, then please remember that the below are the correct placeholders;

Allowed placeholders:
  • %firstName%
  • %lastName%
  • %phone%
  • %email%
  • %address%
  • %city%
  • %state%
  • %zip%
  • %country%
  • %refLink%
  • %skype%
  • %facebook%

Email 1
Subject line

Something Brand New! I just joined (Earn Money Every Week)

Hi [[firstname]],

... I'll make this real quick.
I just joined this brand new opportunity a few hours ago & we will all make money.
Share this one, this is brand new & free to join Paying out EVERY WEEK

==> YOUR LINK HERE <==

You could be earning $1,000's even if your a total beginner.
This has Just LAUNCHED – so Get FIRST Movers Advantage!
This will be the Next BIG Thing!

Get in this now ==> YOUR LINK HERE <==

Over one year in the making and only launched X days ago.
2 “Passive” Profit Funnels in place, so once the momentum kicks in then those who take massive action can expect a massive income :-)

Believe me, anyone working this business seriously can earn in excess of $1,000 to $3,000+ weekly.
AND Sign up is free!

==> YOUR LINK HERE <==

Any questions call/text/Facebook Instant Message me.
Don't watch others make a fortune here, take action now.
I believe this to be THE most exciting launch this year.

Did I mention it was FREE To Join...

==> YOUR LINK HERE <==

This gets my HIGHEST recommendation,

XXXXXXXXXXXXXXXXXX

P.S. There is NOT another system like this. And if you don't go to the website rightnow and get it... You WILL miss out on what's one of the greatest ways to make moneyI've ever seen.

==> YOUR LINK HERE <== (and its totally 100% free to join)



Email 2
Subject Line
Hi [[firstname]], Turn $25 into $100's & $1,000's Weekly
Hi [[firstname]],
Turn $25 into $100's & $1,000's Weekly. 
I have FINALLY found a 100% legit way to earn a steady and secure income stream online and I just had to tell you about it.
The name of the Company is ZUKUL and it's been totally created to benefit all of it's future Members.

It’s super easy to use, particularly if you're a TOTAL BEGINNER and it's Free to register.

===>>>    YOUR LINK HERE    <<<===

The best part is you've got a ready made business in a box AND you can earn money in so many different ways.

What's even better is that you are not left hanging in the air - you have step by step module training showing you exactly How To Earn Money FAST !!

In addition to fast payouts, they provide high-converting marketing materials to make it as easy as 1, 2, 3 to promote ZUKUL to your network, associates, friends, family or anyone who wants to make money online, with push-button ease

The more people you bring aboard the more you can get paid, over and over again.... that's right - monthly residual income is finally a reality for everyone.

However, you won’t get anything if you don’t get started.

===>>>    YOUR LINK HERE    <<<===
If you need help getting started or have any questions about the system and how I am getting paid, you can reach out to me TODAY.

See You on the Inside,

PS. Although you can start small, I would also advise upgrading to an Intermediate Member, to maximising your initial earnings potential. (if you want the really big money then this is a must)

Next get your referral link & promote like crazy.

There is NOT another system like this - And if you don't go to the website right 
now and get it... You WILL miss out on what's one of the craziest ways to make money ever.
===>>>    YOUR LINK HERE    <<<===


Email 3
Subject Line
It's gonna be a GREAT Christmas

Hi [[firstname]],
This is incredibly Exciting!

I can't sleep & neither will you when you see & understand the potential.

It's like finding a Gold Mine.

I've done the hardwork already and have worked out a step by step plan on how to earn a fortune a year with this business.

Online Marketing is where the money is, its worth Billions of Dollars a year and ZUKUL allows you to cash in on this huge in demand business worth Billions annually.

This is MASSIVE Guys - If you want in on my team then get in on this NOW !!

===>>>   YOUR LINK HERE   <<<===

Register For Free TODAY

Everyone on my team will get this plan, I'm all about giving you all of the support you'll ever need.

Hit REPLY NOW if you are a SERIOUS PLAYER?

I'll work with you ONE ON ONE & Show you Step By Step on what it takes

===>>>   YOUR LINK HERE   <<<===
Take action now, get first movers reward, I guarantee that if you can click a mouse then you will make money.

Join now and get in front of the masses that will be coming in over the following months.

You'll be hearing a lot more about this program guaranteed - This is the MOST exciting program I've ever seen.

This is no fly by night company or opportunity, ZUKUL is set up for long term sustainable growth in a Multi Billion a year industry.

You have everything to gain & nothing to lose (its free to join)

Anything I can help you with then hit me up anytime.

If your a serious player then get in touch with me immediatly

Keep being awesome

===>>>   YOUR LINK HERE   <<<===


Email 4
Subject Line
Biggest Opportunity in 2014/15 will be this...
Hi [[firstname]],
With many years online marketing experience I can tell you what really makes money online & what does not.

I get pitched on multiple opportunities each & everyday - I've a check list that each opportunity has to pass.

99% of them fail, however every now & then a gem comes through that I can't ignore.

This one came through only a few days ago, and having spoken to the company owners this one came through with flying colours.

Here's a few reasons
1. You do have to do something each day - that is a MUST for a real business.
2. Own full time programmers are on site 24/7
3. Own financial and legal team on site 24/7
4. Massive expanding market place online marketing is a multi-billion a year industry that is insatiable.
5. Unlimited earnings potential
6. Long term sustainable growth
7. Real products that sell - including COMPUTERS !!
8. Fast Weekly Payouts using in house ewallet system
9. Great support System that shows you how to actually use your own products AND sell them for more profits.
10. Top Worldwide Leaders are onboard already ready to capitalise on this huge market
11. Cutting edge software and tools available that are Incredably fast to set up.
12. High converting professional lead capture pages and ready made email sequences.
13. The worlds best Back office training system
14. Multiple Ways to earn including an "passive" funnel profit system
15. If you do build a Team (which I highly recommend), then you can earn 50% matching bonuses
16. Life Time earning potential even with a $25 single payment
17. Turn $25 into $100's and $1,000's earnings per week 
18. Earn money from the 3 level Deep Affiliate plans
19. Earn money from the 10 level Deep Profit Funnel
20. and it's Free To Join

If you have not done so yet, join here...

===>>>   YOUR LINK HERE   <<<===

This is MASSIVE Guys - I'm looking for SERIOUS PLAYERS - so hit reply if that is you ?

I'll work with you ONE ON ONE & Show you Step By Step

===>>>   YOUR LINK HERE   <<<===
Take action now, get first movers reward. Join now and get in front of the masses that will be coming in over the following months.

You'll be hearing a lot more about this program guaranteed - This is the MOST exciting program I've ever seen.

Add this is no fly by night company or opportunity, this company are set up for long term sustainable growth in a Multi Billion a year industry.

You have everything to gain & nothing to lose (its free to join)

===>>>   YOUR LINK HERE   <<<===
Anything I can help you with then hit me up anytime.


If your a serious player then get in touch with me immediatly


Keep being awesome


Be the best

===>>>   YOUR LINK HERE   <<<===


Find out more here ===>  mikebriggs.zukul.com <===

As always,

To your success,






Saturday, 11 October 2014

Get in the Halloween Spirit With These Marketing Tricks and Treats


pumpkin-carving
Pumpkin Carving


Hallowed Halloween traditions can teach marketers a thing or two about best practices for email marketing campaigns. Read on to find out what you can learn from the spooky holiday.
You may not believe in ghosts, spirits, or even Charlie Brown's Great Pumpkin, but according to the National Retail Federation, Halloween contributes an estimated $7 billion in sales of candy, costumes, and decorations each year, making it the second-most profitable holiday behind Christmas. This beloved American holiday isn't only a big consumer spending event for marketers, though. Classic Halloween traditions also hold some key lessons that digital marketers can really benefit from. You might be thinking, "How can trick-or-treating, bobbing for apples, or pumpkin carving possibly relate to marketing strategies and best practices?" Read on and you'll find out!

trick-or-treating
Trick-or-Treating

What value are you promising during email subscription or account registration? And more importantly, are you following through on that promise? Not fulfilling promises made at the time of subscription (such as special offers, specialized content, alerts, or loyalty program benefits) can make customers feel like they got tricked into signing up, resulting in attrition through lack of engagement, unsubscribes, and even complaints. Just as trick-or-treaters expect to receive some sort of goody when they knock on your door, so do your new subscribers. Don't miss the opportunity to "treat" new subscribers with the content and experiences promised during the signup and welcome process - and keep it going throughout the customer relationship.

bobbing-for-apples
Bobbing for Apples

This game is often hard and frustrating, requiring patience and perseverance to chomp away until you're able to grab that prize with your teeth. Searching for desired products or services online can feel similarly overwhelming, thanks to the multitude of options available to search, review, price compare, purchase, pick up, or ship. Do you know how your customers are "bobbing" for your products? Do your customers end up at your website through a basic Google search or comparison shopping engine, or organically through word-of-mouth? Are they "showrooming" at your store before searching for a better price online, or possibly "webrooming" on your site, browsing online for the products they seek before making a purchase in-store? Regardless of the product search and purchase path customers take, marketers need to provide simple and convenient cross-channel paths to purchase online, in-store and/or via a mobile app. If not, customers may end up feeling like they're wasting time bobbing for apples and decide to buy from a competitor who provides greater convenience.
If the feeling, attitude, or sentiment of your email campaigns resembled one jack-o-lantern expression, what would it be? And would it be the right expression to share with your entire audience? As we all know, one-size-fits-all batch campaigns just simply don't work as well as those that have even a basic level of messaging personalization. Understanding and eliciting the desired reaction from your customers requires relevant messaging - and to do that, marketers have to hone their data and content strategies to first understand their targeted segments, and then "carve" out relevant messages that will really engage each specific audience. 


So take a cue from some of our most hallowed holiday traditions and treat your customers with clear value offers, easy-to-navigate cross-channel purchase paths, and personalized content that resonates with their needs in the moment. The results will have you screaming - for joy, that is.

Friday, 10 October 2014

Five Email Mistakes Even the Experts Make

Even the most experienced email marketers make mistakes—sometimes time and again. This article discusses five such mistakes and offers tips so you don't sacrifice your emails to the junk folder.
1. Leaving the Subject Line for Last
You spend all that time perfecting the creative, the message, the positioning, copy, offer, content, disclaimer, targeting of the audience, and you're getting ready to launch. Wait... that's right, you still need a subject line! Hurry, just use the email header! This mistake happens more than you would think. Suddenly, the subject line becomes an afterthought.
Remember, if the subject line does not catch your subscribers' eye, the rest of the email will be irrelevant, regardless of how awesome it is, because it won't be opened; that's why the subject line is often referred to as the gatekeeper.
Tip: Begin your subject line strategy from the start so that you have time to research past performance; also, email it to your inbox and your co-workers' for input, to help further tweak it and perfect it. Take the time to create a subject line that YOU would open based on those previous steps and on subject line best-practices. Then, continually test to see what resonates with your specific audience.
2. Mailing Irrelevant Content
Emailing content that serves the agenda of the company but doesn't take into account what the recipient would find valuable seems like an obvious hazard. However, with immediate goals looming and marketing initiatives that need supporting, this mistake can easily become reality.
If you want to keep subscribers engaged, you need to create a consistently positive experience for them, and a big part of that is tailoring the content to meet their needs and interests. Otherwise, you will eventually have an inactive audience on your hands. And keep in mind that re-engagement campaigns require more resources—and, though essential, they are generally not as effective as a strong retention strategy to begin with.
Tip: You can achieve content relevance by sending tailored content to strategically segmented audiences, created based on actions taken by the recipient. For example: opens, clicks, purchases, and sign-ups are a few common actions that are used to create segments. Creative (including copy) can be further positioned to speak to these delineated audiences. Out of all the optimization available in email marketing, segmentation, if done correctly, provides the notable metric lifts companies are looking for.
3. Expecting New Creative to Immediately Lift Metrics
Although changes in creative (including template updates) can improve user experience and strengthen your brand, do not expect an immediate lift in metrics. In fact, you might even prepare for an initial drop.
Humans are creatures of habit, and new creative, although greatly improved, does not always translate to increased response, at least not initially. Do not let that fact dissuade you from updating your creative, but do keep in mind key features of the creative that can provide an improvement to metrics, such as the placement of the CTA and number of products offered, to name a couple.
Tip: A/B-test your creative updates to make minor tweaks and optimizations—before deciding to embark on a complete overhaul. If you do decide you go the more daring route, keep in mind that metrics may dip, but then eventually return to normal, if not eventually lift down the road after subscribers become accustomed to and anticipate your breathtaking emails. If they don't, try something new, or consider returning to the original template and optimizing it.
4. Focusing Only on ROI
One of email marketing's strengths is its ridiculous(ly good) ROI. However, don't let ROI become the sole focus of your email marketing program. Email marketing is relationship marketing. Yes, even in B2B lead generation with a purchased list (but please do not purchase your list). It is up to you to create positive experiences that over time will build the strength of your brand image, which will translate to more revenue generated.
Sure, you can blast out emails left and right, and squeeze every ounce of engagement out of the audience. After all, if 10 mailings a week are good, 20 must be even better, right? Unfortunately, even your best friends can get on your nerves if they start showing up at your house every day, at odd hours of the morning and on weekends, because you happened to answer his/her call on Friday night.
Tip: Balance is the key, so carefully monitor open rate and click rate to find the right balance. Use a weekly/monthly email calendar, planned in advance, to set a frequency strategy and keep track of how often you are mailing your audience, including various segments.
5. Thinking Email Exists in a Silo
Though often characterized as an autonomous channel, email produces the best results when used as part of a multichannel approach. Email is powerful, but it should not stand on its own.
Teams within Marketing will benefit tremendously by sharing information about the performance metrics and takeaways of the channels they're responsible for. Email performance can be directly related to the quality of product or offer, for instance, or it can be boosted with relevant display ads or the awesome efforts of your creative department.
For example, when the product team finds that offering a set of merchandise increases the average order value by 50% over offering a single item, it would benefit you to utilize (or better yet test) this information in your email promotions.
Tip: Set up reporting meetings with players responsible for various channels to discuss email performance and optimization plans.
* * *
Just as there are lot of things you should do in email, there are clearly a few things that you should not do. This list was created based on witnessing, first hand, the mistakes that come up time and time again. Any more you think should be added to the list?


Aricle Source



Monday, 1 September 2014

7 Tips for effective Email Marketing

Email marketing has the highest return on investment of any marketing medium. It's a powerful tool that's not going away any time soon.
High success rates come when you put forth the effort to ensure your lists are clean and current, your content is sound and simple, and your ability to track results helps you fine-tune future campaigns to increase engagement.
Most small businesses operate on a very tight marketing budget. They usually have one person dedicated to handling email marketing; often, that person is also wearing other hats. Being able to efficiently create, send, and track email campaigns that work takes trial and error and lots of practice.
Below are seven tips to help you be successful in getting the most out of your email marketing efforts.
Tip 1: Start with clean-list-building practices. It's important to create a list based on people who have already expressed an interest in hearing about your product or service. When you have consent or the proper permission to send an email to someone, success rates and deliverability go way up. You want the sender to recognize you when you send them an email. You also might consider segmenting your list so you can be more accurate when personalizing your content to a more specialized audience.

Tip 2: Keep lists current. The age of your list also matters. People's interests change and their addresses change. Send a campaign at least every three months to make sure your list is still good. Lists that are over a year old put you at risk of getting blacklisted or blocked; once that happens, it is very hard to get your emails delivered. If you are concerned that you might already be blacklisted, see the current list of sites at the end of this article; use them to search your domain and IP address to ensure you're in the clear.
Tip 3: Have an online presence. Stop using a Gmail (or Yahoo or Hotmail) address to promote your brand. Get your own domain and website. Include an email submission form on your homepage to help build your list. When you send an email with your domain name in the address, it is more likely to be recognized and opened. To improve delivery in the future, add a call to action at the beginning of each email asking your email recipients to add your address to their address book.
Tip 4: Develop engaging content. Personalize emails when you can. Keep content simple with a good balance of text and images. Spammers don't usually "waste" time doing so, whereas some marketers want to dazzle with too many images. Emails with JavaScript and attachments also send a red flag.
Tip 5: Test. Trial and error is very valuable for testing email campaigns. We provide our customers with an A/B or split-test function, which allows them to divide their lists and test campaign content. One quarter of the list is sent one concept while another quarter is sent a different concept. Based on which quarter's content has the higher opening rate, the winning concept is sent to the remaining 50% of the list. These tests give emailers a better understanding of what works.
Tip 6: Track performance over time. Gaining a window into your campaign's open rates and click-through rates will help with tracking growth and success over time. This data helps you to get insights into what content and subject lines are successful and how to improve your approach.
Tip 7: Hire an Email Service Provider (ESP). ESPs help with monitoring your email deliverability and bounce-backs and ensuring your compliance with anti-spam regulations. When you send your email campaign through an ESP, it will include a standard opt-out and global opt-out link as well. If you have no design experience, ESPs can help provide templates to make email campaigns look professional.
Never underestimate the power of email marketing. Although social media has been getting a lot of buzz, not everyone is always logged into Facebook, Twitter, or Google+. But most people constantly check their emails, even when they are not at their computers.
Meet people where they are at and have fun while you are doing it!

Article Source  http://www.marketingprofs.com/articles/2014/25918/seven-tips-to-increase-your-email-deliverability#ixzz3C38LSgio