Social Media Marketing has two main functions; connecting with users and generating links. Social Media Websites allow users to promote and share content in ways that just weren't feasible before the Internet. Understanding these technologies and figuring out how to best utilize these services for your brand can take you far with customers online.
Social Media Marketing should not be used solely to gain traffic to a Website. Instead, Social Media Marketing should be used to network with your audience and to build relationships with potential customers. Use Social Media Websites correctly, and you will have the chance to build name recognition, increase the reach and awareness of your brand, and connect with a large audience.
Search Engines reward Websites that have quality links pointing to them. When a user saves a link from your Website to a Social Media service, search engines take note. When users deem your Website valuable, search engines will too.
Article Source http://www.epower.com/smm-faq.php#socialmediamarketing
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